Today I explored some creative work spaces in Helsinki and came across this blog post by local web & UX designer Petri Pottonen. Enjoyed it – and have pondered the same myself in a way – as ‘web designer’ doesn’t really feel like an accurate title for peeps like me. What we do is a combination of a lot of perspectives & skills. According to the work I do on daily basis, instead of a ‘web designer’, I’d identify more with something along the lines of ‘co-orchestrator of situations in people’s lives sparked by what they gained from a visual experience on their device’ and some reference to knowing important boring stuff that makes it all work behind the scenes. Responsively. On all their devices equally effectively. Ha! AND, some reference to how all this allows the Client (whose website we’re talking about) to live their dreams & accelerate their success. Only THEN has there been good ‘web design’. ;)
“Web design is a combination of business strategy, user psychology, marketing, copywriting, design patterns, search engine optimization, programming, branding, graphic design, conversion optimization, open source, clients thinking they know what they need but don’t, web standards, dynamic content much different than in the beautiful .psd-mockups, user experience design, slow connections, social media shares etc. A graphic designer without a deep understanding of these topics should’t be made responsible for them and usually shouldn’t be the first piece of the design process.” —Petri Pottonen
You can read Petri’s full post here.