THE CENTER OF EXCELLENCE FOR ENGINEERING BIOLOGY
The Center of Excellence for Engineering Biology is an independent nonprofit organization that manages GP-write, an international research project led by a multi-disciplinary scientific leaders. Bhakti Creative got on board with the project before its announcement to create the website and visual style for the brand.
The launch of the project was covered by 195 news outlets worldwide garnering over 91 million impressions - woah!
The launch got even more interesting when New York Times, Washington Post and such referred to GP-write scientific meeting as "secretive planning to synthesize human babies" which IS NOT what GP-write is about - but public perception is everything! So our challenge was to support clarifying the language and messaging and added features and visuals on the site to shape the conversation (FAQ's, infographics, more content in general).
What we did
- Visual style, branding
- Web design & development
- PDF materials
- Graphics for events, social media, illustration
- Coordinating with the leadership and PR teams in NYC around events, big announcements, and responses to media
- Mobile app customization for scientific meetings and community building
- Email campaigns and list management with Mailchimp
- Video editing for two years of GP-write annual meetings
As GP-write grows, the design needs grow as well. We update the website directories of about 200 scientists, companies and organizations involved. We also update the graphics we created, for example, for showcasing GP-write concortium members around the world.
As new media features and scientific papers come out, we add them on the site so it stays an up-to-date, helpful resource.
Upon launching the website (and before actually garnering the amount in funding), a scientist from The Woodrow Wilson Center commented to the GP-write team,
“You look like you run a 200 million dollar operation already!"
The styles and designs created for the brand and website are not just used digitally. At GP-write scientific meetings, the materials from ID badges to roll-ups remain consistent.